Step by step guide to improve your SEO, for non-experts
The society has a growing reliance on the Internet and it has been changing the marketing dynamic of businesses. Digital marketing and search engine ranking have become the primary source of competition for most industries.
This is when Search Engine Optimization (SEO) becomes crucial. If SEO is done properly, it can help your get good ranking on search engines, like Google. This often means more exposure for your business.
Google uses many factors to rank websites and there is no perfect answer and requires a combination of strategies. To improve SEO for your site, there are 2 main segments.
1. Page content
Content creation is no doubt the most important thing when Google crawl for information on your website. There are a few things to note when creating contents.
Target right keywords.
Understand your industry keywords by doing extensive amount of research. The keywords that you thought might be relevant to your industry may not be the ones that are mostly searched. To help you with the research, find a few tools that are proven by experts, cross check results to pick the right keywords.
A few commonly used keywords planning tools by marketers:
Compare similar keywords; check search volume of keywords.
-Google Keyword planner
See keywords used by competitors by entering their URL; generate hundreds of keyword ideas with 1 keyword.
Generate keyword ideas;
Enter the main keyword for your wordpress blog post and it will help to make sure whether your blog post is optimized for selected keyword.
Outbound links and internal links
Make sure to check all your outbound links and internal links that they are working properly. Broken link or outbound links infected with virus will affect your SEO scores as well.
A faster way to check broken links is by using “dead link checker”
Readable, don’t use big words
Although it is important to make your website professional, you have to make sure the contents are easily interpreted by readers. These readers may not be well-versed in your industry niche therefore creating readable contents
More than just text
Making your webpage and blog posts more appealing to viewers, varied forms of contents should be included to engage them. It can be photos, videos, and interactive extensions.
2. User Experience (UX)
Many people think content is the only key to good SEO. User experience (UX) is just as important to Google.
Optimise file size
Make sure the size of any files that you upload to the website is optimized. Large file size will slow down the loading speed of your page and cause unpleasant user experience.
Page loading peed
Use Google PageSpeed Insights to check your website loading speed and find areas of improvement. Follow the instructions provided to improve your speed score.
Mobile friendly page
Everyone is on mobile now. You need a site that is optimized for all devices and platforms. Make your website responsive with all the same content when accessed by different devices.
Avoid plugins and files that are not mobile friendly, such as flash, long videos (data-consuming).
Make features and buttons larger for mobile access, make sure they are easily located and touched.
All in all, SEO is a long-term effort that requires continuous attention. Find a specialist to help you on this and save your time on other tasks.